Direction
It’s at this point that things get a bit sketchy.
Literally.
Select a brand to jump ahead and explore one of the case studies.
NANLITE
Nanlite USA approached me to revitalize their product detail page for their Forza Monolight LED product lineup.
Incorporating the demographic being creatives, with indie film-making and music video creation, I came up with this formula:
The initial inspiration was from the world of music. Think rock star, fog machines, stage lights and Queen’s Bohemian Rhapsody album cover.
I put together a detailed sketch of the concepts, using existing assets for scale reference, and then produced, photographed, and edited the final results.
💡🎸✨🌫️👑
With this concept, I iterated across the product family to create a cohesive campaign for the website redesign.
Plum
Instead of water into wine, I turned prototype into preorder.
The challenge of creating promotional content without a finalized product. Art direction, prop styling, photography, and 3D rendering were combined to generate pre-order assets.
Collaborated with design, UX and dev teams to prototype the pre-order website in figma. Key features included cinemagraphs, scroll based animations, and component building for navigation and PDP gallery.
This hybrid approach created a successful pre-order campaign, exceeding expectations.
Additional content while the product was still in development ended up going full virtual, with 3D rendered sets and product images + photography.
I virtually styled + lit the sets as I’d approach a photo shoot. Combining readily available assets, custom textures, and modeling additional geometry as needed to match the brand aesthetic.
Flowtron
How do you make the invisible, visible?
I was asked to ‘emphasize Flowtron’s unique use of Octenol Attractant’ in their existing line of bug zappers.
⚡️🧲🦟
I reviewed the product gallery and identified that assets from an existing card can be repurposed.
My initial concept proposal was to show two radiating forces, creating a visual identify for the octenol.
The concentric rings and honeycomb were created using 3D modeling.
What followed were design iterations, copy changes, and an alignment with a pending packaging redesign.
FlyNYON
The Ultimate Photo Experience
Undoubtably the best office views are from a doors-off helicopter. In my tenure at FlyNYON I wore many hats from photographer to manger, and ultimately Director of customer experience.
In a couple of years I helped the brand grow from a single room office and some time rented on a helicopter to a fleet of jet-engine helicopters, offices, merch and customer experiences, countless brand deals and city expansions.
